More Pinkwashing? Frito-Lay Encourages Women to “Be Fearless”

According to a recent press release, Frito-Lay and its brands now encourage women to “be fearless” and support awareness and early detection of breast cancer. This comes on the heels of Kentucky Fried Chicken’s Pink Buckets, a breast cancer campaign that we featured a few weeks ago. KFC’s campaign, which raises money for Susan G. Komen just like Frito-Lay, drew a lot of [...]